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OptinMonster publish their 164 Best Email Subject Lines to Boost Your Email Open Rates for 2020

OptinMonster publish their 164 Best Email Subject Lines to Boost Your Email Open Rates for 2020. Watch the video. I’ve listed them all below. Why don’t you go through them all and see what your results are.

Fear of Missing Out

  1. Warby Parker: “Uh-oh, your prescription is expiring”
  2. JetBlue: “You’re missing out on points.”
  3. Digital Marketer: “[URGENT] You’ve got ONE DAY to watch this…”
  4. Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…”
  5. Digital Marketer: “[WEEKEND ONLY] Get this NOW before it’s gone…”
  6. Jersey Mike’s Subs: “Mary, Earn double points today only”
  7. Guess: “Tonight only: A denim lover’s dream”

Curiosity

  1. Manicube: “*Don’t Open This Email*”
  2. GrubHub: “Last Day To See What This Mystery Email Is All About”
  3. Refinery29: “10 bizarre money habits making Millennials richer”
  4. Digital Marketer: “Check out my new “man cave” [PICS]”
  5. Digital Marketer: “Is this the hottest career in marketing?”
  6. Thrillist: “What They Eat In Prison”
  7. Eat This Not That: “9 Disgusting Facts about Thanksgiving”
  8. Chubbies: “Hologram Shorts?!”
  9. The Hustle: “A faster donkey”
  10. Mary Fernandez: “? a surprise gift for you! {unwrap}”

Funny Subject Lines

  1. Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.)
  2. OpenTable: “Licking your phone never tasted so good”
  3. Groupon: “Deals That Make Us Proud (Unlike Our Nephew, Steve)”
  4. The Muse: “We Like Being Used”
  5. Warby Parker: “Pairs nicely with spreadsheets”
  6. UncommonGoods: “As You Wish” (A reference to the movie The Princess Bride.)
  7. Travelocity: “Need a day at the beach? Just scratch n’ sniff your way to paradise…”
  8. TicTail: “Boom shakalak! Let’s get started.”
  9. Thrillist: “Try To Avoid These 27 People On New Year’s Eve”
  10. Baby Bump: “Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.”
  11. Gozengo: “NEW! Vacation on Mars”
  12. The Hustle: “Look what you did, you little jerk…” (This one’s a reference to the movie Home Alone. We hope.)

Vanity

  1. Guess: “Don’t wear last year’s styles.”
  2. Fabletics: “Your Butt Will Look Great in These Workout Pants”
  3. Jeremy Gitomer: “How Have You Progressed Since the Third Grade?”
  4. Rapha: “Gift inspiration for the discerning cyclist”
  5. La Mer: “Age-defying beauty tricks”
  6. Pop Physique: “Get Ready. Keep the Pie Off Your Thighs Returns.”
  7. Rapha: “As worn in the World Tour”
  8. Sephora: “Products the celebs are wearing”

Greed

  1. Topshop: “Meet your new jeans”
  2. Topshop: “Get a head start on summer”
  3. HP: Flash. Sale. Alert.”
  4. HP: “New must-haves for your office”
  5. Seafolly: “A new product you won’t pass on”
  6. Guess: “25% off your favorites”
  7. Rip Curl: “Two for two”
  8. La Mer: “A little luxury at a great price”
  9. Rapha: “Complimentary gift wrap on all purchases”
  10. The Black Tux: “Get priority access.”

Sloth

  1. Syed from OptinMonster: “✔ 63-Point Checklist for Creating the Ultimate Optin Form”
  2. Syed from OptinMonster: “Grow your email list 10X ⚡ faster with these 30 content upgrade ideas”
  3. Ramit Sethi“How to email a busy person (including a word-for-word script)”
  4. Digital Marketer: “Steal these email templates…”
  5. Digital Marketer: “A Native Ad in 60 Minutes or Less”
  6. Digital Marketer: “212 blog post ideas”

Pain Points

  1. Pizza Hut: “Feed your guests without breaking the bank”
  2. IKEA: “Where do all these toys go?”
  3. IKEA: “Get more kitchen space with these easy fixes”
  4. HP: “Stop wasting money on ink”
  5. Sephora: “Your beauty issues, solved”
  6. Uber: “Since we can’t all win the lottery…”
  7. Thrillist: “How to Survive Your Next Overnight Flight”
  8. Guess: “Wanted: Cute and affordable fashions”
  9. Evernote: “Stop wasting time on mindless work”
  10. Duolingo: “Learn a language with only 5 minutes per day”

Retargeting

  1. Nick Stephenson: “How you can afford Your First 10,000 Readers (closing tonight)”
  2. Bonobos: “Hey, forget something? Here’s 20% off.”
  3. Target: “The price dropped for something in your cart”
  4. Syed from Envira: “Mary, your Envira account is on hold!”
  5. Syed from Envira: “I’m deleting your Envira account”
  6. Ugmonk: “Offering you my personal email”
  7. Animoto: “Did you miss out on some of these new features?”
  8. Pinterest: “Good News: Your Pin’s price dropped!”
  9. Unroll.Me: “⚠ Unroll.Me has stopped working”
  10. Vivino: “We are not gonna Give Up on You!”

Personal

  1. Guess: “Mary, check out these hand-picked looks”
  2. Rent the Runway: “Happy Birthday Mary – Surprise Inside!”
  3. Bonnie Fahy: “Mary, do you remember me?”
  4. Kimra Luna: “I didn’t see your name in the comments!?”
  5. John Lee Dumas: “Are you coming?”
  6. UrbanDaddy: “You’ve Changed”
  7. Influitive: “So I’ll pick you up at 7?”
  8. James Malinchak: “Crazy Invitation, I am Going to Buy You Lunch…”
  9. Brooklinen: “Vanilla or Chocolate?”
  10. Sam from The Hustle: “I love you”
  11. Ryan Levesque: “Seriously, Who DOES This?”
  12. Jon Morrow: “Quick favor?”
  13. Mary Fernandez: “you free this Thurs at 12PM PST? [guest blogging class]”
  14. Mary Fernandez: “? your detailed results…”
  15. Syed from OptinMonster: “300% increase in revenue with a single optin + a neat growth trick from my mastermind!”
  16. Revolution Tea: “Thanks for helping us”
  17. Harry’s: “Two razors for your friends (on us)”

Straightforward

  1. Al Franken: “Yes, this is a fundraising email”
  2. AYR: “Best coat ever”
  3. Barack Obama: “Hey”

…and these “boring” subject lines performed the highest out of 40 million emails, with open rates between 60-87%…

  1. “[Company Name] Sales & Marketing Newsletter”
  2. “Eye on the [Company Name] Update (Oct 31 – Nov 4)”
  3. “[Company Name] Staff Shirts & Photos”
  4. “[Company Name] May 2005 News Bulletin!”
  5. “[Company Name] Newsletter – February 2006”
  6. “[Company Name] and [Company Name] Invites You!”
  7. “Happy Holidays from [Company Name]”
  8. “Invitation from [Company Name]”

Top Subject Line Keywords

  1. “upgrade”
  2. “just”
  3. “content”
  4. “go”
  5. “wonderful”
  6. “jokes”
  7. “promotional”
  8. “congratulations”
  9. “revision”
  10. “forecast”
  11. “snapshot”
  12. “token”
  13. “voluntary”
  14. “monthly”
  15. “deduction
  16. “promotional”
  17. “congratulations”
  18. “revision”
  19. “forecast”
  20. “snapshot”
  21. “token”
  22. “voluntary”
  23. “monthly”
  24. reductionuction”
  25. “free”
  26. “ICYMI”
  27. “$ today, $$$ tomorrow”
  28. numbers (e.g. “7-figure plan”, “212 ideas”, “60 minutes or less”)
  29. [brackets] (e.g. “[EMAIL MARKETERS] $95 today, $995 tomorrow,” “[In Case You Missed It] Our best-performing blog post of all time,” “[NAME’s Last Reminder] Up to 90% off our best-selling products gone in 3…2…1…”)
  30. Adestra analyzed over 2.2 billion emails, and found the following top subject line keywords:
  31. “free delivery”
  32. “available”
  33. “new”
  34. “alert”
  35. “news”
  36. “update”
  37. “summer”
  38. “weekend”

In another study from Adestra, which looked at over 125K email campaigns, the top performing subject line keywords were:

  1. “thank you”
  2. “*|*|*|*|” (i.e. a subject line that has multiple stories delineated by pipes. For example, “Headline 1 | Headline 2 | Headline 3 | Headline 4”)
  3. “monthly”
  4. “thanks”
  5. “*|*|*|”
  6. “bulletin”
  7. “golden”
  8. “iPhone”
  9. “breaking”
  10. “order today”

Finally, a report by Smart Insights looked at a random sample of 700 million emails, and found that the top performing subject line keywords were:

  1. “introducing”
  2. “celebrate”
  3. “buy”
  4. “continues”
  5. “get your”
  6. “what…?”
  7. “won’t…?”
  8. “do…?”
  9. “can…?”
  10. “may…?”
  11. “on orders over”
  12. “orders over”
  13. “off selected”
  14. “your next order”
  15. “available”
  16. “brand new”
  17. “latest”
  18. “special”
  19. “wonderful”
  20. “great deals”
  21. “sale starts”
  22. “back in stock”
  23. “stock”
  24. “sale now”
  25. “now in”

original article here

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